On the Record: From Berliner, to Victor, to RCA
by Steven C. Barr
In 1924 Berliner was acquired by its U.S. "relative", Victor, Herbert Berliner having left to run his
Compo Company. The only immediately visible change was a slightly altered label, somewhat more like the
U.S. label, with the "Victor" more prominent than the "His Master's Voice" (not remarkably) and the
manufacturer's name brought up to date. Gradually, though, the already slowed pace of issue of the Montreal-
recorded 216000 series slowed still further, until no more than about 15 records per year appeared, with no more
than half of those being popular material. The Canadian operation, in fact, functioned much like any of the U.S.
operations, with some exceptions of interest. The catalogues (that is, the available records, not the books listing
them) were similar, although not identical. Much of the ethnic material was not issued in Canada. Sadly, this
apparently included much of the so-called "race" catalogue of interest to today's collectors, although most if not
all of the "folk" material appears to have been pressed here. The Canadian operation also continued the issue of
the 216000 series, as noted, as well as a larger number of 263000 French-Canadian records and the 120000
series from English masters.
In the spring of 1925, Victor introduced their "Orthophonic" electrically-recorded records - as also did
Columbia. Oddly enough, these were not the first electric records, as Chicago's Marsh Laboratories had used
electrically-recorded masters on their rare Autograph label in 1924. In the U.S., both Victor and Columbia
agreed to issue the new records in all-but-secrecy, with Victor's electric sides indicated only by an
inconspicuous "V.E." in an oval in the run-out area. In Canada, however, Victor records bore the "V.E." in large
print on the label, from the first issue onward, and sleeves and other promotional material advertised the new
"V.E. Process" records without commenting on what the V.E. Process was! After 1926, when the Orthophonic
Victrolas were used, and U.S. dealers began selling the records as "Orthophonic", the "Process" on the label was
changed to "Orthophonic". The Canadian series, in fact, received new number series, starting at 216500, 263500
and 120800 for the various series. This created an odd situation for the 216000 series as the delay in introducing
recording in Montreal (the first 216500's were recorded in Camden!) Allowed the acoustic series to reach
216499, and the last acoustic sides appeared on a 216700 series. While it is not verified, one possible reason for
the more obvious introduction of electric recording in Canada is that Compo had, in fact, "beaten them to the
punch", having been testing electric recording (possibly through their connections with Marsh labs?) and
recording sides for issue in January or February 1925! It is also not recorded what their dealers thought, as they
were left with a stock of "old fashioned" records - the reason why the U.S. companies elected to introduce the
new records quietly.
There were still a handful of items in the Canadian catalogue that did not have U.S. counterparts. One of
the most unusual is a sample record, with an acoustic side and an electric side, containing the same
performance. Additionally, there were still some issues coupling different sides than the U.S. issue; apparently it
was felt that some songs would not sell here! Another odd item are the handful of electrical versions of popular
acoustic records not remade in the U.S. Those remade in the U.S. were simply assigned a new number (except
for Vernon Dalhart's "Wreck of the Old 97" which kept the number 19427, since Victor, or Dalhart, apparently
felt it unwise to confuse their country customers.) Those remade only in Canada kept their old number, with a
"1" added in front to indicate the new version. However, someone in charge of numbering apparently became
confused for there are a few electric records (most notably, at least two Paul Robeson items) on which the
number was altered without any change in the record! Not only was this incorrect, but it left at least one item
with a 120000 number duplicating an earlier and apparently forgotten issue. This creates one intriguing item,
also. My collection includes an electric version of 19621, issued in the U.S. as an acoustic record, but not
bearing the "1" indicating a remake. This may indicate that 19621 was issued in an electric version in Canada
ahead of what is usually identified as the first electric issue of 19626!
The Victor parent company in the U.S. had been working closely with R.C.A., even to the point of selling RCA
radios under the Victor name; most, needless to say, included phonographs. Finally in 1929 RCA acquired the
Victor Talking Machine Company and merged the two under the familiar RCA Victor name (and no, they did
not replace Nipper's gramophone with a cathedral-type radio!). In the boom times of 1929, with records selling
at least fairly well and radios selling at a great rate, all looked well for the newly-organized firm. However,
change was lurking just ahead.
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