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CMTJ, September, 1917, p. 82. There are numerous newspaper display ads that illustrate a model of the Melotone phonograph but not a single ad that shows a Recreola phonograph. Winnipeg Tribune and Winnipeg Free Press Evening Bulletin ran the same classified ads, dozens of times, with little variation, from April 1917 through April 1923. These are several representative samples: Winnipeg Tribune, April 4, 1917, p. 18. Winnipeg Tribune, February 7, 1918, p. 16. Winnipeg Tribune, May 3, 1918, p. 18. Winnipeg Tribune, February 26, 1919, p. 16. Winnipeg Free Press, November 16, 1922, p. 18. The only other advertising for the Recreola was a contest begun in November, 1918 by J.J. McAleece, a dry goods store in Vancouver. For every $2.00 spent in the store, receive a key that might unlock the lock on a $150.00 Recreola displayed in the store. Bring in your key on a set date and see if you are holding the Master key to win the phonograph. The set date was April 17, 1919! North Shore Press (Vancouver), November 8, 1918, p. 2. North Shore Press (Vancouver), December 20, 1918, p. 2. North Shore Press (Vancouver), March 21, 1919, p. 2. |
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