The Challenge Phonograph was a short-lived brand marketed exclusively by Standfield McPherson Co. located at 499 Bloor St. West in Toronto. All of the ads appeared in the Toronto Daily Star newspaper in November - December 1919. It is believed to have been a private label produced by a small local furniture manufacturer hoping to capitalize on the holiday shopping season.

Standfield MacPherson was a major retail outlet for Starr phonographs. A detailed history of the company and the store is presented in an article published in Antique Phonograph News, STANDFIELD MACPHERSON COMPANY, PHONOGRAPHS - What’s in a Picture - Applied Forensics by Arthur E. Zimmerman and Betty Minaker Pratt.

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Toronto Daily Star, November 8, 1919, p. 20.



Toronto Star Weekly, November 8, 1919, p. 42.



Toronto Daily Star, November 29, 1919, p. 30.



Toronto Daily Star, December 18, 1919, p. 12. Repeated on December 19 and 20. Misspelled "Stanfield" in the ad.